It Tickles My Innards

Much to my delight the Pepsi Co. has re-re-released Mountain Dew Throwback. The magic of this edition is that it is flavored with real sugar instead of laboratory synthesized sugars. The United States soft drink companies insist on using that garbage to sweeten drinks while all other countries use real cane sugar to do it.

Mountain Dew first debuted in the 1940's as MOUNTAIN DEW, the formula was developed by Barney and Ally Hartman and is now the fourth most popular Soft Drink in the United States. Unfortunately the amusing and whimsical logos were removed and the name was changed to read MTN DEW. The Hillybilly logo did not appeal to the sense of rugged and manly adventure that the brand was gearing towards marketing to. This limited edition run has brought back the classic Images as well as the flavor that won the hearts of American consumers.

Seeing as I have been a serious Mountain Dew fan for a few years now and drank it in the US and in Africa (where they still use cane sugar and glass bottles), I can safely say there is a marked difference in the taste of the fake sugars versus the real ones. The throwback Mountain Dew is an opportunity for soda drinkers to have a tiny taste of nostalgia and it displays American advertising before it was in vogue to streamline and be sleek. I personally love the Throwback and would never go back to regular MTN DEW if I had the choice.

This release of Throwback also has been extended to Pepsi Throwback and Dr. Pepper Heritage, give them a taste and let me know what you think of them.